NATIONAL BRANDS NOW RUNNING VIDEO ADS ON THE DIGITAL CADDIES NETWORK
LiveRail connecting advertisers to Digital Caddies inventory
Digital Caddies, Inc. (OTCPK:CADY), a leader in the on-course delivery of technology services and content to golfers, has recently upgraded its platform to allow for full-screen video advertising throughout every round of golf played at participating courses.
According to Mike Loustalot, president of Digital Caddies, “Our integrated, best-in-class programmatic platform, LiveRail, allows national brand advertisers to strategically target their campaigns to our affluent golfer demographic. Video ads are delivered strategically when golfers are driving the golf car, maximizing visibility and engagement. And considering the significantly higher CPM rates we have been receiving, we anticipate that video advertising will play an increasingly important role in our monetization strategy.”
“It’s great to work with a dynamic application like Digital Caddies and to assist with their monetization efforts,” said Rina Hahm, manager, Publisher Services at LiveRail. “We’re excited about the growth they’ve been experiencing and look forward to watching them continue to scale and increase the number of video advertisers on the Digital Caddies platform.”
About Digital Caddies
Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country. New screens are coming online daily.
Our network provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.
LiveRail, a Facebook company, is a leading publisher monetization platform for video – with more than 6 billion impressions delivered via its platform each month, setting the standard for innovative video advertising technology solutions. LiveRail provides premium publishers with the technology infrastructure to sell their video inventory smarter and safer, across all devices. Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, CA, with offices in New York and London. For more information, visit www.LiveRail.com.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.