DIGITAL CADDIES LAUNCHES AUTO DEALER ACTIVATION PROGRAM
Luxury auto dealers/brands to advertise directly on Digital Caddies platform
Digital Caddies, Inc. (OTCPK: CADY), a leader in the on-course delivery of technology services and content to golfers, is pleased to announce the unveiling of its new Auto Dealer Activation Program (“ADAP”), providing auto dealers around the nation with a turn-key advertising solution to reach the affluent golfer audience with relevant interactive ad campaigns.
According to Digital Caddies Vice President of Advertising, Ted Bradley, “The auto industry spends billions of dollars on advertising each year to align itself with the car buyer, so creating this program tailored specifically for auto dealers is a logical step to capture these potentially lucrative ad dollars. In addition, our studies supported by Mediamark Research & Intelligence (MRI)—confirm that our audience is 51 times more likely than the average American to spend more than $50k on a car, making our platform an outstanding medium specifically for luxury auto industry advertisers like Infiniti of Scottsdale. By utilizing our network’s geo-targeting capabilities, auto dealers can advertise and run activation campaigns hyper-locally at golf courses near their dealership, which should maximize effectiveness and minimize spoilage.“
“Golfers are a great target market for our Infiniti of Scottsdale brand, and we are excited to be able to reach and interact with this exclusive audience through the Digital Caddies platform,” said Ken Schatzberg, general manager of Infiniti of Scottsdale. “We have promoted our dealership to golfers through other mediums before, but we see the Digital Caddies platform as the best and most direct venue available to engage this high-end consumer.”
About Digital Caddies
Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country. New screens are coming online daily.
Our network provides unique access to players via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Once a golf course is equipped with Digital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications.
Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf course operations and allow marketers to reach one of the most sought-after and lucrative demographics. For more information about Digital Caddies, please visit www.digitalcaddies.net.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.