DIGITAL CADDIES JOINS DIGITAL PLACE BASED ADVERTISING ASSOCIATION (DPAA)
Membership Adds Tremendous Value to the Company’s Digital Out of Home Presence.
Digital Caddies, Inc. (OTCPK: CADY), a leader in the on-course delivery of technology services and content to golfers, is pleased to announce that the company has recently become a member of the digital media industry’s leading trade association, DPAA, an association comprised of some of the worlds largest digital out of home networks.
“We are very excited about joining DPAA as it will give us direct access to many very valuable resources,” said Ted Bradley, VP of Advertising at Digital Caddies. “In addition, membership provides direct access to some of the largest ad agencies in the United States and as an active member, we look forward to introducing Digital Caddies to the broader DPAA network at the association’s many Membership and Agency Advisory Board Meetings.”
Barry Frey, president & CEO, DPAA, said, “Digital Caddies is at the forefront of providing useful and highly desirable technology to golfers, resulting in high levels of audience engagement emblematic of what digital place-based media brings to the table for marketers. We look forward to working with Digital Caddies to help them continue to grow their business.”
Once a golf course is equipped with Digital Caddies’ touchscreen tablets, golfers enjoy a variety of useful applications and services including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks.Digital Caddies’ tablets easily install on golf carts and wirelessly connect to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. The Digital Caddies platform enables course operators to improve the golfer experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golf courses benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues.
About Digital Caddies
Digital Caddies, Inc. is an industry leader in the on-course delivery of technology services and content to golfers, currently with over 7,500 interactive screens installed on more than 100 golf courses, in all major markets, across the country. Digital Caddies unique access to players comes via an interactive tablet mounted in golf cars, serving up features golfers, course operators and advertisers want. Digital Caddies helps course operators enhance the golfer’s experience while allowing marketers the opportunity to reach a powerful audience, The Players Network™—a growing and extensive community of golfers—in an exclusive and engaging way. Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers, enhance golf operators’ ability to strengthen their relationship with their customers and allow marketers to reach one of the most sought-after and lucrative demographics. Only one company hits golf’s marketing sweet spot: Digital Caddies. For more information about Digital Caddies, please visit www.digitalcaddies.net.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the video everywhere ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place-based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. For more information please visit www.dp-aa.org/.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.
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