Digital Caddies Enters Into Agreement with Rhythm New Media
Agreement provides access to Rhythm’s to top tier brand advertisers
Digital Caddies announced today that the company has entered into an agreement with Rhythm New Media for them to serve rich media and video advertising onto The Players Network. Terms of the agreement were not disclosed.
Rhythm New Media is a leading, premium mobile video advertising technology company, focused exclusively on smartphones and tablets. The company connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other advertising formats. The platform provides Digital Caddies access to their top-tier brand advertisers which have included P&G, Unilever, Disney, McDonald’s, General Motors, Ford, Macy’s, and many others and thanks to their relationships they have with them, their agencies and mobile application publishers, Rhythm generates above industry average eCPMs.
“We are very excited to have Rhythm New Media partner with us.” said Mike Loustalot, President of Digital Caddies. “The quality of our audience and the depth of their brand partners will contribute significantly to driving meaningful revenue through our Network. “
By partnering with Rhythm New Media, Digital Caddies can realize their goal of providing a first-class mobile golf experience coupled with non-intrusive, relevant advertising. Rhythm was chosen as a provider by Digital Caddies due to their solid partnerships with a wide variety of advertisers who seek to reach the demographic that Digital Caddies represents. As the number of courses in the network grows, advertising inventory will grow far beyond the current inventory run rate of 100MM impressions per month announced by Digital Caddies earlier this month. There is tremendous value to both Rhythm New Media and Digital Caddies to fill this inventory and drive meaningful revenue.
About Rhythm New Media
Rhythm connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other immersive advertising formats. Rhythm has partnered with more than 50 premium media companies, typically on an exclusive basis, across an unparalleled portfolio of 200+ properties to deliver meaningful brand advertising within the highest quality content for targeted, relevant audiences. Our premium media partners include NBC Universal, CBS, ABC, Fox, Warner Bros., IAC, Demand Media and many others. In 2012 alone, more than 200 top brand advertisers including P&G, Unilever, Disney, McDonald’s, General Motors, Ford, AT&T, Verizon, Macy’s, Marriott and Wrigley ran campaigns with Rhythm and achieved unprecedented engagement results.
About Digital Caddies Inc.
Digital Caddies was founded in 2003 and established a solid reputation and customer base using a low-cost, easy-to-use and-implement GPS service for golf courses. The company has transitioned to a new business model by providing golf courses with a tablet-based navigation and content platform that is wirelessly connected to the Internet and installed on golf carts. By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network called The Player’s Network. The network most notably offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments – the golfer.
Once a golf course is equipped with The Player’s Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.
The Player’s Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers’ experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.
For more information about Digital Caddies please visit: www.digitalcaddies.net.
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