Digital Caddies Enters Into Agreement with DoubleClick by Google
Technology deal will allow The Players Network to communicate directly with premium ad networks
Digital Caddies announced today that the company has signed an agreement with DoubleClick by Google to implement their technology into The Players Network. Terms of the agreement were not disclosed.
“Working with the world’s largest distributor of desktop and mobile advertising will surely be a benefit for Digital Caddies” said Mike Loustalot, President of Digital Caddies. “The DoubleClick platform provides us total control over our advertising network and allows us to seamlessly integrate premium 3rd party ad networks, maximizing the revenue opportunity that exists with The Players Network.”
DoubleClick for Publishers is a web-based, Google owned platform that is designed to provide publishers total control over automating their network and distribute ads seamlessly and efficiently to devices everywhere. The platform will allow Digital Caddies to receive ads from Google’s Ad Exchange, AdMob and ads sold directly by them for our network. It also allows Digital Caddies to seamlessly partner with other premium 3rd party networks and most importantly, leverage and share the vast amount of information about their audience to advertisers. This ultimately serves to increase fill rates while simultaneously accessing premium ad units generating higher eCPMs.
In addition, the platform also allows Digital Caddies to manage and serve ads sold directly to advertisers and sponsors. As The Players Network grows, many endemic and other targeted brands seeking to reach the highly sought after golfer demographic across the North American Market will look to run meaningful ad campaigns directly with Digital Caddies. The Double Click platform will allow seamless national distribution of all types of directly sold advertising which opens up the most lucrative market for Digital Caddies.
“Now that our network is producing an inventory of well over 100 million impressions per month, we needed to transition to a partner that will provide us the ability to leverage our premium audience and fill our inventory with relevant campaigns.” said Brad Nightingale, CEO of Digital Caddies. “DoubleClick is the technology platform that can make that happen.”
By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network – The Player’s Network. The network most notably offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments – the golfer.
Once a golf course is equipped with The Player’s Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.
The Player’s Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers’ experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.
About Double Click For Publishers
Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help publishers execute their digital media strategy more effectively. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines ad management functions and allows greater advertising margins by allowing publishers to differentiate their inventory with advanced targeting capabilities and the ability to traffic a variety of rich media and video campaigns with ease.
About Digital Caddies Inc.
Digital Caddies was founded in 2003 and established a solid reputation and customer base using a low-cost, easy-to-use and-implement GPS service for golf courses. The company has transitioned to a new business model by providing golf courses with a tablet-based navigation and content platform that is wirelessly connected to the Internet and installed on golf carts. With the Digital Caddies platform, The Players Network, course operators have the opportunity to increase revenue by promoting merchandise, food and beverage specials, or whatever they’d like through the system. Digital Caddies also can help golf course operators lower operating costs by helping them track golf cart inventory, manage driver behavior, and assist in forecasting agronomy issues. For more information about Digital Caddies please visit: www.digitalcaddies.net.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.’s filings with the Securities and Exchange Commission.